First-ever cheese-themed luxury spa opens in Madison, Wisconsin

A new luxury spa is opening its doors this weekend in Madison. And you won’t want to miss it. Wedgewater Spa, 672 S. Whitney Whey, offers an immersive cheese experience built on more than 180 years of world-class artisanship. At the spa, you’ll find a variety of premium beauty and wellness treatments that implement a burgeoning cultural phenomenon: high-end cheese therapy. Even more, Wedgewater represents the zenith of this trend through unique experiences that highlight the iconic cheeses that define Wisconsin in the eyes of the world. “Now everyone will understand what Wisconsinites have known for decades: The real secret to great skin and a happy life is great cheese,” says Victoria Curdsworthy, Wedgewater’s Director of Experience.    Wedgewater is poised to capitalize on exploding consumer interest in the recently revealed gamut of whole-body, well-being benefits of cheese. “Our research shows that the essential proteins, natural fats and amino acids in cheese provide the ultimate moisturizing and anti-aging benefits,” says Dairyl Bechamel from the Center for Dairy Research. Results are dramatic and nearly instantaneous. “There’s definite irony in the fact that a five-year aged cheddar face mask can help you look five years younger,” says Bechamel.   X Cutting edge treatments Beginning Saturday, April 1, guests at the Wedgewater are invited to relax, restore and recharge with any number of expertly applied treatments including: Fromage Facials: Renew and revitalize your skin’s natural radiance with a clarifying cleanse, exfoliation and the ultimate restorative properties of your Wisconsin favorite cheese of choice. Select from a curated list of award winners that include Wisconsin originals like Upland’s Pleasant Ridge Reserve, Carr Valley’s Gran Canaria and Dunbarton Blue from Roelli Cheese Haus.   Salt Brine Bliss Colonic: Reboot and reset with a detoxifying cleanse using the same sodium-rich brine that nourishes the legendary rinds of Sartori’s BellaVitano, a true Wisconsin icon.   Raw Milk Baths: The soothing, rich texture and natural lactic acids of milk found in the Wedgewater Spa’s 4th-generation copper cheese vats will dissolve the proteins holding together dead skin cells and melt your daily stresses away.   Rind Scrubs: Awaken tired skin with the natural exfoliator that Wisconsin pioneered: the rinds from the heavily awarded hard cheeses produced at countless creameries throughout the state.   Limburger Moisturizing Mist: Repair damaged skin cells, clear sinuses, relieve allergies and reset your immune system with the antioxidant-rich properties found in the one-of-a-kind Limburger shower, a refreshing and peptide-heavy decadence first imported by the first wave of German immigrants to Wisconsin.   Gouda Wax: Whether you’re looking for brow, full face, underarm, leg or Brazilian, Wedgewater wax comes exclusively from award-winning Gouda maven, Marieke Penterman.    Squeeze Cheeze Tweeze Tease: For the person who is leery of quality cheeses and would prefer a sprinkling of sadomasochism with their spa services, this treatment features an expert therapist seductively plucking the spa-goer’s eyebrow hairs while filling their mouth with California-made squeeze-cheeze.  Visit wedgewaterspa.com to learn more and schedule your retreat.