April 25, 2026

Pachec.ooo

Cheese news for Cheese Management

How a TikTok Craze Boosted Global Sales of Feta Cheese – Greece Is

It’s not the first time during the pandemic that sales of a product has soared thanks to a social media food trend. Earlier in January, it was tortillas for folded quesadillas, and before that, it was instant coffee for a beverage that could’ve also been Greek – Dalgona coffee (essentially the classic Greek iced coffee drink, frappé), which was made viral in South Korea. It remains to be seen whether uunifetapasta will make a permanent impression on the Greek cheese industry. For Häyrinen at least, the recipe is a new staple: “I’m already waiting for the first asparagus in April so I can make baked feta with asparagus.” And if you’re interested in what else you can try with the classic white cheese beyond the latest TikTok craze, here are some more recipes to try: